El Dorado Infinity Reels
Adventure-themed slot introducing ReelPlay's signature Infinity Reels mechanic.
ReelPlay is an Australian online casino software provider founded in 2014 and widely recognized for innovative slot mechanics and high-volatility gameplay. Originally operating under the Chance Interactive brand, the company later rebranded as ReelPlay and expanded internationally through operator and aggregation partnerships. ReelPlay is particularly known for developing Infinity Reels, a mechanic that allows reels to continue expanding during bonus rounds. The provider has produced several influential slot releases and has licensed some of its mechanics to other suppliers. Today, ReelPlay is regarded as one of the more technically innovative independent slot developers in the industry.
Innovative slots with advanced reel mechanics
Infinity Reels and high-volatility gameplay
El Dorado Infinity Reels, Hypernova Megaways, Buster Hammer Carnival, Big Bucks Bandits
Big Time Gaming, AvatarUX, Nolimit City, ELK Studios
Adventure-themed slot introducing ReelPlay's signature Infinity Reels mechanic.
Space-themed release combining Megaways gameplay with high-volatility features.
Character-driven slot featuring collection mechanics and bonus progression.
Western-themed game built around multipliers and expanding gameplay opportunities.
ReelPlay began as Chance Interactive before rebranding and focusing heavily on slot innovation. Founded in Australia, the company expanded internationally through partnerships with operators and content aggregators. Its breakthrough came with the development of Infinity Reels, a mechanic capable of expanding reel structures beyond conventional slot limitations. This innovation helped establish ReelPlay as a respected creator of original gameplay systems. Over time, the provider increased its catalogue while continuing to emphasize proprietary mechanics and feature experimentation. Today, ReelPlay remains one of the industry's most recognizable independent studios specializing in advanced slot design.
Infinity Reels remains ReelPlay's most important innovation. The mechanic allows reels to continue growing as winning combinations occur, creating increasingly large reel structures and expanded win potential. Many releases also incorporate multipliers, progressive feature systems, and high-volatility mathematical models. The provider frequently combines proprietary mechanics with licensed technologies such as Megaways. Rather than focusing on large content volumes, ReelPlay emphasizes distinctive gameplay concepts and technical innovation. This commitment to mechanical experimentation has helped the company build a strong reputation among experienced slot players and industry observers.
ReelPlay is best known for creating the Infinity Reels mechanic used in several of its most successful slots.
Yes. The company originally operated as Chance Interactive before rebranding.
Many releases are designed around medium-to-high volatility gameplay models.
Some proprietary systems have been licensed or adapted through partnerships within the industry.